Privacy Policy

Last updated: 30 September 2026

Paul Rodden (ABN 35 160 692 345), who operates PRA100.com ("we", "us", "our"), respects your privacy. This policy explains how we collect, use, share and protect your personal information when you use pra100.com, primeaspirations.com, paulrodden.com, our social media channels, and our programs, coaching, quizzes and tools (together, the "Services").

We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), and we send marketing in line with the Spam Act 2003 (Cth). We are based in Victoria, Australia.

Our Terms of Use are at pra100.com/pages/terms-of-use.

1. What we collect

Contact and identity details: name, email address, phone number, postcode and billing address.
Purchase and account details: products bought, subscription status, payment history and login details. Card payments are processed by our payment providers (such as Stripe and PayPal); we never see or store your full card number.
Your answers and reflections: responses you give in our quizzes, assessments and tools (such as The Pathway Decoder, Alignment Review, Intuition Inspector and Goals Crystalliser), intake forms, surveys, and what you share in coaching sessions.
Messages and community posts: emails, support requests, and anything you post in our community or live calls.
Technical and usage data: IP address, device and browser type, pages visited, time on page and how you arrived, collected through cookies, pixels and analytics tools.

We only collect what we reasonably need to run the Services. You can use some parts of the Services without giving your name (for example, browsing our sites), but we need your details to deliver a purchase, booking or quiz result.

2. Sensitive information

Coaching and reflection can touch on personal matters such as your wellbeing, stress or health. We only collect this kind of information when you choose to share it, and by sharing it you consent to us using it to support your coaching or tool results. We never use it for advertising. Please don't share anything you'd prefer to keep private.

3. How we collect it

Directly from you when you fill in a form, take a quiz, buy, book, email us, join a call or post in the community.
Automatically through cookies, the Meta (Facebook) pixel, Google Analytics and similar tools when you use our sites.
From our service providers, such as our payment processor confirming a payment, or a partner delivering a bonus you've bought.

4. Why we use it

To deliver what you've signed up for or bought: course access, coaching sessions, quiz results, bonuses and support.
To process payments, renewals and refunds, and send receipts and account notices.
To send you newsletters, content and offers, where you've agreed to receive them.
To recommend the program that fits you best based on your quiz or assessment answers.
To understand how our sites are used, improve them, and measure our advertising.
To prevent fraud, keep the Services secure, and meet our legal obligations.

5. Who we share it with

We do not sell or rent your personal information. We share it only with:

Service providers who help us run the business: Kajabi (website, courses, email and checkout), payment processors, scheduling and video-call tools, analytics and advertising platforms (Google, Meta), and IT or bookkeeping support. They may use it only to provide their service to us.
Delivery partners providing a bonus or session you've bought. If you ask us not to share with them, we'll stop, but you may lose access to that bonus.
Professional advisers such as our accountant or lawyer, or a buyer if the business is sold.
Authorities where the law requires or allows it.

6. Overseas storage (APP 8)

Several of our providers store or process data outside Australia, mainly in the United States, and sometimes in Europe or other countries where they run data centres. We choose established providers with published security and privacy practices, and take reasonable steps so your information is handled consistently with the APPs.

7. Cookies and advertising

Cookies and pixels help our sites work, remember your preferences, and show you relevant ads on platforms such as Facebook, Instagram and Google. You can block or delete cookies in your browser settings and adjust your ad preferences in those platforms. Some site features may not work properly without cookies.

8. Marketing emails and messages

We only send marketing emails or texts if you've agreed to receive them (for example, by opting in to a quiz or free training) or where the Spam Act otherwise allows it. Every marketing message identifies us and includes an unsubscribe link. We action unsubscribe requests within 5 business days. You can also email support@pra100.com to be removed. Unsubscribing from marketing doesn't stop essential account messages about a purchase or subscription.

9. AI and automated decisions

We use artificial intelligence (AI) tools to help with research, ideas, writing content and building our tools.

What is automated: our quizzes and assessments (such as The Pathway Decoder and Alignment Review) automatically score your answers and recommend a program. They use the answers you give in that quiz, plus your name and email.
What is not automated: no computer program alone decides whether you get access to a program, what you pay, or whether you get a refund. A person makes or reviews those decisions.
Safeguards: we don't send your quiz answers, reflections or other personal information to AI tools such as ChatGPT or Claude.

If you'd like a person to review a result or recommendation, email us.

10. Recording of sessions

Group sessions are recorded as standard. This includes weekly Q&A calls, group coaching calls, webinars, live events and online meetings. By joining, you agree to be recorded. We'll also remind you at the start of each session. Recordings are shared with members of that program so they can watch the replay. We won't use your image, voice or name in public marketing without asking you first. If you'd rather not appear, keep your camera off, change your display name, or send us your question in advance.

Private 1:1 coaching sessions are occasionally recorded for your benefit. We'll tell you before we start, and we won't share a 1:1 recording with anyone else without your consent.

11. Security, data breaches and retention

We use reasonable safeguards to protect your information, including secure platforms, encrypted payments and restricted access. If a data breach is likely to cause you serious harm, we'll notify you and the Office of the Australian Information Commissioner (OAIC) as the Notifiable Data Breaches scheme requires. We keep your information only as long as we need it for the purposes above or as the law requires (for example, tax records for 5 years), then delete or de-identify it.

12. Your rights: access, correction and complaints

Access and correction: you can ask for a copy of the personal information we hold about you, or ask us to correct it. We'll respond within 30 days and may need to confirm your identity. There's no charge to ask.
Deletion: you can ask us to delete your information. We'll do so unless we need to keep it by law (for example, payment records).
Complaints: email us first and we'll respond within 30 days. If you're not satisfied, you can complain to the OAIC at oaic.gov.au or on 1300 363 992.

13. Children

Our Services are designed for adults. People under 18 need a parent or guardian's permission to buy or join a program. We don't knowingly collect information from children under 15.

14. Changes and contact

We may update this policy from time to time. The current version, with its date, will always be on this page.

Contact: Paul Rodden · ABN 35 160 692 345 · PRA100.com · Email: support@pra100.com · Victoria, Australia